MORE INFOGRAPHICS
MORE INFOGRAPHICS
Challenge: How can we turn complex mortgage data into a content anyone would engage with?
Challenge: How can we turn complex mortgage data into a content anyone would engage with?
Results: Hundreds of 'likes', comments and thousands of views after the infographic was posted on the company internal sharing platform.
Results: Hundreds of 'likes', comments and thousands of views after the infographic was posted on the company internal sharing platform.
Our solution: We used an infographic to tell a data story the targeted audience can relate to. We used an informative and easy to understand storytelling and added engaging data visualisations.
Our solution: We used an infographic to tell a data story the targeted audience can relate to. We used an informative and easy to understand storytelling and added engaging data visualisations.
Bring your data to life with an engaging storytelling
2. EVERYONE CAN BE A STORYTELLER
As data visualisation expert Stephen Few said: ‘Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.’ The good news is that we are all naturally geared up to produce stories. Not convinced? Let’s try and see.
Can you answer the following questions: why did Sharon weep? Why did she go hungry? You may have deduced that Sharon wept because Fred died. Or even that Fred went to a grocery store and that’s why Sharon went hungry. Read again. Couldn’t ‘He’ be John or Arthur instead of Fred? Is Sharon really weeping because of Fred’s death or could she be sad for another reason?
If you have linked those facts it’s because the brain, by default, creates a story from a series of events even if they are unrelated. Scientists are particularly familiar with the dangers of this cognitive bias and seek to negate its influence. By applying the mantra ‘correlation does not imply causation’, they avoid the temptation to assume that two events occurring together have established a cause-and-effect relationship.
MORE
The emotional connexion. Be more like Donald Trump
Tracking down the unicorn: a live example
The 3C rules: Choose a message, contextualise, compare
The magic 8 questions to help you create a storytelling
The cherry on top:
title and details
A sad story: when
data is not enough
