MORE INFOGRAPHICS
MORE INFOGRAPHICS
Challenge: How can we turn complex mortgage data into a content anyone would engage with?
Challenge: How can we turn complex mortgage data into a content anyone would engage with?
Results: Hundreds of 'likes', comments and thousands of views after the infographic was posted on the company internal sharing platform.
Results: Hundreds of 'likes', comments and thousands of views after the infographic was posted on the company internal sharing platform.
Our solution: We used an infographic to tell a data story the targeted audience can relate to. We used an informative and easy to understand storytelling and added engaging data visualisations.
Our solution: We used an infographic to tell a data story the targeted audience can relate to. We used an informative and easy to understand storytelling and added engaging data visualisations.
Bring your data to life with an engaging storytelling
The cherry on top
Once you have built a well-structured argument that answers any questions the audience may have and provides impactful recommendations then the last but by no means least difficult step is to give it an engaging headline. Remember that readers will scan it and make an instant-decision: is it interesting, intriguing or can it be ignored? Too often this critical stage is neglected, leading to titles of reports where people end up bored before they have even read the first sentence.
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Once you have built a well-structured argument that answers any questions the audience may have and provides impactful recommendations then the last but by no means least difficult step is to give it an engaging headline. Remember that readers will scan it and make an instant-decision: is it interesting, intriguing or can it be ignored? Too often this critical stage is neglected, leading to titles of reports where people end up bored before they have even read the first sentence.
Another difficult step is to tailor and trim the level of detail to the needs of the audience. This can be almost heart-breaking when considerable time and energy has been put into producing an analysis. The harsh truth is that even in the best of cases half of all information and understanding will be lost on the audience anyway.
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